“Information doesn’t change behavior. If it did,
none of us would smoke and we’d all floss.”
The Chaos Imperative – How Chance and Disruption Increase Innovation Effectiveness and Success by Ori Brafman and Judith Pollack Copyright (c) 2013 by Sheckinah, Inc. P.40.
This quote highlights a fundamental truth about human behavior: simply knowing the right thing to do doesn’t necessarily lead to action. While we may have all the information on healthy habits like avoiding smoking or flossing regularly, changing behavior often requires more—such as emotional motivation, habit formation, or accountability. It underscores the gap between knowledge and action, reminding us that awareness alone isn’t enough to foster meaningful change in our lives.